4 Reasons to Use Marketing Staff Augmentation

Digital marketing as a discipline evolves rapidly! Keeping skills current means forecasting whether ChatGPT or Google’s Bard will become a new channel to reach your target audience. And then there’s a race to be sure you’re one of the first marketers to understand how to use any advertising features those platforms may release.

In other words, marketing people have to become so specialized to succeed. That’s why companies use marketing staff augmentation as a tool to add new skill sets to a marketing team without all the overhead costs. With sweeping layoffs in big tech and other industries, many marketing teams lack expertise in specific areas as they deal with waxing and waning budgets.

Here are four reasons to augment your marketing team:

• loss of budget or frequent changes in your budget

• layoffs

• skills gap 

• highly specialized expertise needed.

A pleasant, purposefully underexposed video shows a person on a beach facing a setting sun and slowly moving their arms outward in a yoga-like fashion. The person and the shoreline on which they stand are cast in a shadow with little visible detail due to the underexposure.

If you’re experiencing any of the above reasons to augment your marketing staff, send me an email (frank@being-frank.com) or use the form below. You can teach me about your current team and their skills during a free consultation.